![]() Signature Buildings: Icons of architectureīuildings fulfill a purpose as a residential or commercial property. The dialog between the viewer and building then does not end at the facade, but rather leads to the identification with what is behind the facade. Corporate architecture achieves its goal when it combines these elements in the structure so that as a shape it reflects the spirits of an organization and its products. The architectural language, the plan, building materials, color coding and the setting concept are available for this purpose. It represents the business philosophy in the form of architectural structures. ![]() © Flickr / Yoshi5000, BMW Welt in Munichįorm follows spirit: Architecture as an identification symbolįor many companies, corporate architecture is part of their corporate identity. We will show you examples of architecture as an impressive marketing tool. City planners are also increasingly relying on branding by construction tendering and having spectacular "signature buildings" constructed. Company profiles are expressed as "corporate architecture" in sensational structures with a high recognition value. That is why brands have been using it in their branding strategy for decades. This makes it a valuable instrument of self-expression. Architecture can be visually experienced, is omnipresent and is usually very durable.
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